Home > Developing Awareness > 2010 Stand Up 2 Cancer

On Sept 10, 2010 the entertainment industry held its star studded telethon for raising funds for innovative cancer research and MBCN was there!

 

Member Dikla Benzetti was our enthusiastic representative.  She commented: "The event was great! It took place in Stage 30 at Sony Pictures studios in Culver City, CA.  I wore the MBCN shirt and described the organization to everyone I talked to."

 

Dr Slamon, Dikla, Michael

 Dr. Dennis Slamon, oncologist and noted cancer researcher at UCLA's Jonsson Comprehensive Cancer Center,  posing with Dikla and Michael. For 12 years, Dr. Slamon and his colleagues conducted clinical and laboratory research that led to the development of the breast cancer drug Herceptin. 

 

 

 

Dikla and Katie Couric

Dikla is all smiles with CBS anchor Katie Couric.  The program was hosted by the three news anchors: Katie, Brian Williams of NBC and Diane Sawyer of ABC. The one-hour, commercial-free telecast aired on  ABC, CBS, FOX, NBC, Discovery Health, E!, G4, HBO, HBO Latino, MLB Network, Showtime, The Style Network and TV One and over 30 online streaming partners like AOL, Yahoo! and YouTube. You can view the entire show by clicking here.

 

 

Dikla and ElizabethDikla with Elizabeth Edwards.  Mrs. Edwards was the first celebrity to openly discuss her metastatic cancer diagnosis, bringing awareness to cancer being treatable but not curable. In her book Resilience she described her recurrence and the shock she felt when she was put back on a drug that she had taken earlier. "Off one drug, then back on the same drug? Wasn't there supposed to be an arsenal? Where is the arsenal? I wanted to know."

 

Stand up to Cancer is working on that arsenal.

 

The organization is a new initiative, created in 2008, to accelerate groundbreaking cancer research that will get new therapies to patients quickly and save lives. SU2C's goal is to bring together the best and the brightest in the cancer community, encouraging collaboration instead of competition. By galvanizing the entertainment industry, SU2C creates awareness and builds broad public support for this effort. "This is where the end of cancer begins."

 

SU2C has announced that the September 10 telethon resulted in pledges of $80 million for cancer research. Please visit www.su2c.org to read the full story.

 

 


 

Order Guide for the Newly Diagnosed

guide

 

 

 

 

 

 

Quote from Elizabeth Edwards:

"Resilience is accepting your new reality, even if it's less good than the one you had before. You can fight it, you can do nothing but scream about what you've lost, or you can accept that and try to put together something that's good."  

 

 

Find us on Facebook