Home > Developing Awareness > 2011 Awareness Day Activities


• Write your local paper, television station or radio station, and include our list: 13 Facts Everyone Should Know about Metastatic Breast Cancer

• Print out and distribute this MBCAwareness Day flyer.

• Host an event to raise awareness of MBC and MBCN

• Talk to your local Breast Cancer organization or hospital about hosting an educational event or forum on MBC

• Create a local support group for those living with MBC

• Post about MBCA Day on Facebook and include this link to the 13 facts to know about MBC: http://mbcnetwork.org/developing-awareness/category/13-facts-everyone-should-know-about-metastatic-breast-cancer/

• Send a tweet about MBCA Day and ask your followers to re-tweet

• Tell your story! Write to stories@mbcn.org

• Donate to Metastatic Breast Cancer Network

• Check out the October webinars and events sponsored by our sister organizations.



MBCA Day 2011-  a sampling of news stories, blogs and support

News Stories

Super Survivors by Lu Ann Cahn, NBC Philadelphia

Patients share "Perspectives on Pink" on breast cancer awareness by Anne Marie Tiernon, NBC Indianapolis WTHR

October 13 is Metastatic Breast Cancer Awareness Day, Coping Magazine

Katherine’s story: Living with metastatic breast cancer by Laura Woodin, AZ Health Connections

Lewiston Woman who fought for Metastatic Breast Cancer Awareness Day Dies by Lindsay Tice, Sun Journal


Around the world:


Canadian Breast Cancer Network (CBCN) Raises Awareness of Bone Metastases on Metastatic Breast Cancer Awareness Day: October 13, 2011


To mark Secondary [Metastatic] Breast Cancer Awareness Day which took place on 13 October, UK Breast Cancer Care organization published "The little things that make a difference-a guide to living with secondary breast cancer"  as a special limited edition book.  They also held events in London and Edinboro.


Support from other Breast Cancer Organizations:

AdvancedBC.org  October 13 is Metastatic Breast Cancer Day

Susan G. Komen for the Cure - Greater NYC   October 13 is Metastic Breast Cancer Awareness Day

Living Beyond Breast Cancer (LBBC) - Awareness Day

Young Survival Coalition (YSC) - Metastatic Breast Cancer Awareness Day




Breast Cancer's False Narrative by Christie Aschwanden

It's a day of metastatic awareness by guest blogger Katherine O'Brien in CureToday

Metastatic Breast Cancer: Telling the Whole Story by Dr. Susan Love

Seeing the Metastatic Side of Breast Cancer by Elaine Schattner, MD on Huffington Post

Women with metastatic breast cancer clamor for a different awareness level this month by Gary Schwitzer

Metastatic Breast Cancer Awareness: Let's Create Some by Katherine O'Brien

Metastatic Breast Cancer Awareness Day by Gayle Sulick

Metastatic Breast Cancer Awareness Day and Remembering, Nancy's Point

Metastatic Breast Cancer Awareness Day, resourcefulmommy.com

Metastatic Breast Cancer Awareness Day, PearingTheApple


October 13 Tweet-a-thon

Twitter members using tag #bcsm created 809 tweets about MBCAwareness Day which generated 1,518,078 impressions, reaching an audience of
291,001 followers in the 24 hour period.


October Metastatic Programs with replays available:

Living with MBC and National Metastatic Breast Cancer Awareness Day

Listen to Radio Talk with Audrey: Living with Metastatic Breast Cancer and National Metastatic Breast Cancer Awareness Day.- an interview with breast cancer advocate Musa Mayer and MBCN member Donna Pelletier, who has been living with mbc for 5 years. Listen to rebroadcast (original broadcast: October 2010).


Living Well with Advanced Breast Cancer

Sponsored by Cancer Support Community

In honor of Breast Cancer Awareness month the Cancer Support Community focuses on Stage IV breast cancer, or what is commonly referred to as advanced breast cancer. Kim Thiboldeaux is joined by Ginny Knackmuhs, a patient living with advanced breast cancer and a member of MBCN, and Dr. Lidia Schapira, a medical oncologist with a specialty in breast cancer from Gillette Center for Breast Cancer at Massachusetts General Hospital. Tune in to find out how to control advanced breast cancer while maintaining a healthy quality of life.

click HERE to listen.


Caring For Your Bones When You Have Breast Cancer

Sponsored by Cancer Care

Topics include:Breast Cancer, Bone Loss and Metastases, Screening, Prescriptions to Promote Bone Health,Controlling Pain and Discomfort and more. Speakers include Julie R. Gralow, MD; Hope S. Rugo, MD; Anna L Schwartz, FNP,PhD,FAAN; and Patricia Spicer, MSW. To listen click here.


Living Well with Metastatic Breast Cancer: Understanding Your Treatment Options

Teleconference Sponsored by LBBC

In the first teleconference of the series George Sledge, MD, will discuss new treatments for metastatic breast cancer and how to become involved in research studies. During this teleconference, you will:

For more information, click here.


Progress in the Treatment of Metastatic Breast Cancer

Sponsored by CancerCare

On October 13 which is Metastatic Breast Cancer Awareness Day, Cancer care is offering a free Connect Workshop for people living with metastatic breast cancer, their families, friends and health care professionals. click HERE to listen.




Living Well with Metastatic Breast Cancer: Benefits of Palliative Care

Teleconference Sponsored by LBBC

for more information click here.





View the 2010 video:

Faces of MBC video


view the 2011 video:


"A woman does not get cancer because she did something wrong or wasn't vigilant enough about screening. Nor does a woman survive breast cancer because she's a "fighter" or has a positive attitude. If she survives it, it's because she was fortunate enough in her misfortune to get a type that responded to treatment.

Today, an estimated 150,000 Americans are living with metastatic breast cancer, but their stories are rarely the ones featured in the happy face articles. This October 13 is Metastatic Breast Cancer Awareness Day. I think it's high time we gave these brave women (and men) their due."

-Christie Aschwanden from The Last Word on Nothing Blog


"...I can’t tell you how important it is that there is at least one day in October that is dedicated to acknowledging that not everyone is cured and not every cancer is found early. We need to stop congratulating ourselves on our progress and start focusing on figuring out why these women have not benefited from all the money we have raised."

---Dr.Susan Love on DSLResearch Foundation blog




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